Early Discoveries Rebrand 

CASE STUDY

Nurturing them today for their tomorrow.
Early Discoveries Centres are some of the best local early childhood providers in South Auckland. Their genuine commitment to the local community and the children they care for sets them apart from many other centres.

Challenge

Having worked in South Auckland communities since 1976, Early Discoveries had a lot of equity in their brand, so rather than a complete re-take, I updated their logo mark to reflect their core market and pulled that through into their other touchpoints.

Outcome

A refreshed brand, cohesive visual identity and updated collateral all work together to tell the EDC story. Over time, we've also collaborated to build a fantastic image bank showcasing the centre's facilities and the thriving children who attend them.

Scope

Brand Identity and visual language
Graphic Design
Website Design
Signage and wayfinding
​Photography

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What the client says

​We just love what Alex creates for us.  He has been instrumental to the rebranding of our early childhood centres.  He has a great balance of listening to us along with giving us great insight and perspectives.  He has made so much of our material look alive, fresh and professional while retaining our key messages and personality. Often we have come to him with a simple idea and he brought it to life, from drafts right through to the printing of flyers, business cards and signs making the process so easy and stress free for us. Alex really is fantastic to work with.”
Naomi van den Berg, Centre Leader, Weymouth Early Discoveries

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