Claxton + Co case study | One AM Creative - Graphic Design and Strategy in South Auckland

Claxton+Co. brand development

CASE STUDY

More than a mumma.
Claxton+Co. are a boutique, NZ designed and made jewellery company. They have developed a unique bracelet designed to help remind mums who are breast feeding. But it was more than that. They understand that mums often lose their sense of self once they have children. Their bodies are no longer their own, and who they once were is becoming something else. The brand needed to reflect these values.

Challenge

The new brand needed to convey a sense of quality and authenticity. It also need to remind mums that they are "more than a mumma" and that it's OK to look after yourself.

Being a start-up, they had a small budget, so I made their money work hard and provided a solid foundation for their brand, giving them the flexibility to build assets as needed.

Outcome

A new brand strategy that define attributes, values and the brand essence, or "why" for Claxton+Co. A visual identity system that reflects these values and gives this young company the tools to succeed.

Scope

Insight Workshop
Brand Strategy and Definition
Brand Identity System
Digital and Print Brand Assets

Brand Essence:
More than a Mumma

The brand essence: 'More than a Mumma', creates room to explore and display the other aspects of the customer. This empowering truth that you have not lost who you are when you have a child is reframed into: you have gained something more.

What the client says:

"Being a complete business newbie, One AM Creative made the branding process really simple using easy activities with a workshop setting.
Alex helped me to verbalise how I was feeling, what was important to me and the direction I wanted my brand to go. He is a quick and efficient communicator and while he took the time to get things right. The timeline he implemented kept me on track and enabled me to know when to expecting things back from him.

I am so happy with the visual identity, the values that underpin my brand, and the design that communicates it - all things which Alex has had his hand in, in a big way. I feel like he got me and the design is 100% on point!"

Megan Claxton, Owner, Claxton+Co.